Due to many different factors like affordability and security, more and more women are choosing gold plated artificial jewellery over the real stuff, and it is not hard to see why. It is not because they do not want to spend money or are not interested in it; it goes to show that they would rather make a smarter decision than putting their life at risk.
This does not mean that real jewellery is not being made or sold anymore, the fact is just that women are choosing different material depending on where they are going to be going that day. Designers like Shanfaq and Naajia have become those names which women tend to choose for the more casual occasions when going out in the town.
At the pace fashion is changing nowadays, the need to bring newer and more creative designs into the market has designers running around from one end to the other. It is a competitive market for marketers because of not only the demand soaring but also the need to come up with unique ideas and trends.
Gold plated artificial jewellery has become the next hottest thing that consumers are looking for and brands are creating. Not only is the affordability factor extremely attractive seeing how far high the prices of real gold have just gotten, knowing that women can wear it with ease and replace even easier gives them a piece of mind and heart.
With all the special holidays that come about in Pakistan, the need to have special jewellery and one of a kind pieces was not as huge as it is now. This comes from all the awareness through media now while brands have also expanded into much larger factions to cater to all the women that want to look their best, all the time. For this current year, artificial jewellery will definitely remain a hot item and it being gold plated will probably have the most interest garnered from shoppers. As the trend continues, women will continue preferring artificial to real, at least in the bigger cities. This trend is also rapidly increasing in small towns as well, the small town women users are more potential customers for this artificial jewellery.
Due to many different factors like affordability and security, more and more women are choosing gold plated artificial jewellery over the real stuff, and it is not hard to see why. It is not because they do not want to spend money or are not interested in it; it goes to show that they would rather make a smarter decision than putting their life at risk.
This does not mean that real jewellery is not being made or sold anymore, the fact is just that women are choosing different material depending on where they are going to be going that day. Designers like Shanfaq and Naajia have become those names which women tend to choose for the more casual occasions when going out in the town.
At the pace fashion is changing nowadays, the need to bring newer and more creative designs into the market has designers running around from one end to the other. It is a competitive market for marketers because of not only the demand soaring but also the need to come up with unique ideas and trends.
Gold plated artificial jewellery has become the next hottest thing that consumers are looking for and brands are creating. Not only is the affordability factor extremely attractive seeing how far high the prices of real gold have just gotten, knowing that women can wear it with ease and replace even easier gives them a piece of mind and heart.
With all the special holidays that come about in Pakistan, the need to have special jewellery and one of a kind pieces was not as huge as it is now. This comes from all the awareness through media now while brands have also expanded into much larger factions to cater to all the women that want to look their best, all the time. For this current year, artificial jewellery will definitely remain a hot item and it being gold plated will probably have the most interest garnered from shoppers. As the trend continues, women will continue preferring artificial to real, at least in the bigger cities. This trend is also rapidly increasing in small towns as well, the small town women users are more potential customers for this artificial jewellery.
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